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Isn't Thor an industry insider? Like, he works for a game developer? Wouldn't that be a conflict of interest?
But regardless, "The terms say you don't own the game" is not an argument against the problem. That is the problem. From a legal standpoint, games with those terms must be required to say in both terms and marketing that you aren't buying the game, you are leasing the game.
Imagine a car rental company saying in their marketing: "Buy a car for as low as $70." They'd be sued instantly, and lose. Why isn't it the same with software?
They want to lease games to us, then force them to market it as leasing and make them take the fat financial L that would result.