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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[-] Stupidmanager@lemmy.world 97 points 9 months ago

I’ll just write a greasemonkey script that detects unskippable time and mute audio. Let’s play this game google, fuckin I dare ya.

[-] dvdnet62@feddit.nl 51 points 9 months ago
[-] FinalRemix@lemmy.world 23 points 9 months ago* (last edited 9 months ago)

what a time to be alive...

[-] Stupidmanager@lemmy.world 18 points 9 months ago

Ha, nope. But i see I’m not alone. There is hope dear people.

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[-] NotMyOldRedditName@lemmy.world 24 points 9 months ago* (last edited 9 months ago)

Can you have it replace the video screen portion with cat videos from another source during the unskippable part?

[-] Stupidmanager@lemmy.world 17 points 9 months ago

Sure, popover video of cute cats and turtles eating strawberries

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[-] crazyminner@lemmy.ml 15 points 9 months ago

I'm pretty sure ads will likely be different audio level or light level that would be detectable. If there is no option to detect the ad via API that would be one way to know when the ads begin and end.

[-] Stupidmanager@lemmy.world 16 points 9 months ago

The idea here is that ads will be unskippable, aka, you skip ahead 10-20 seconds but can’t. They’re will be controls that appear to catch this. If they incorporate ads and I can just fast forward, then who cares. This is google, they want to watch ads.

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[-] KingThrillgore@lemmy.ml 90 points 9 months ago

Enjoying YouTube is quickly becoming a case of the juice not being worth the squeeze

[-] CrayonRosary@lemmy.world 27 points 9 months ago

Drink the Kool-aid instead and join Premium. It's great. YouTube is my primary source of video entertainment. No ads on any device and countless thousands of hours of math and science videos, SNL clips, educational videos, game reviews, and on and on.

For the cost of two beers a month, I get access to the best video library in the world with no ads, plus saved video progress so you can resume videos later, and YouTube Music to boot.

Why everyone on Lemmy thinks everything in the world should be free when it costs money to run the servers and pay content creators is beyond me. Makes no sense.

[-] Leg@lemmy.world 61 points 9 months ago

You sound like an ad. It triggered my uncanny valley response. Please never do that again.

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[-] InternetUser2012@midwest.social 35 points 9 months ago

I will never pay Google a dime. They make enough off of us. It's really easy to download the video you want to watch and watch it on a stand alone player with you guessed it, NO FUCKING ADS.

[-] Scolding7300@lemmy.world 18 points 9 months ago* (last edited 9 months ago)

I also don't trust them that they won't sell my data if I pay them

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[-] WormFood@lemmy.world 31 points 9 months ago

as an occasional creator of internet videos,I would much rather host my own videos, because bandwidth is actually very cheap. but YouTube has a complete monopoly on internet video, so I have to host my video on their website, subject to their weird and arbitrary conditions, their trigger happy copyright system, and their general terrible treatment of their creators. they pay an absolute pittance for impressions, which is why most professional YouTubers use other revenue streams

the company, Google, that you are paying, didn't make the videos, doesn't fairly compensate the people who did, and they are effectively holding them and the very concept of internet video hostage

people on Lemmy mostly support a free, non-corpo, decentralised internet instead of the parasites at Google because Lemmy is free and decentralised and non corporate

get real

[-] Kolanaki@yiffit.net 28 points 9 months ago

I'm not paying just to get back what we used to have without ad blockers. They need to offer more than just no ads. Like exclusive content.

Also:

plus saved video progress so you can resume videos later

You say that as if it's a premium only feature. It's not.

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[-] lando55@lemmy.world 17 points 9 months ago* (last edited 9 months ago)

I signed up for a family plan a couple years ago and it's honestly one of the last subscriptions I would cancel. I can justify it by the literally hundreds of hours of watching ads me and my family would have been subjected to otherwise.

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[-] Martineski@lemmy.dbzer0.com 14 points 9 months ago

Will that fix their horrible site and mobile app that constatntly breaks on me? I'm not going to pay a corporation that treats users and creators like shit and can't even make a good way to interact with the service with all that money. If they prpvided a fantastic service and were pro-consumer and pro-creator then I totally would. But they're the opposite of that.

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[-] MudMan@fedia.io 64 points 9 months ago* (last edited 9 months ago)

OK, can I be real about this for a second?

I'm torn about Youtube ad stuff. Genuinely.

On the one hand the ads suck, we have a good way to bypass them and I certainly don't want to watch Youtube videos if the ads are unskippable.

On the other hand, if I'm being honest I watch more Youtube than Netflix or Amazon Prime and I sure give those guys money for a subscription. If I counted the cost per watched minute, Youtube Premium would make way more sense than a bunch of subs I do pay.

But I also don't want to watch a Youtube that is a paid service. That was never the point. The reason I engage with it so much is it's supposed to be UGC, not TV.

So yeah, torn. Youtube is very weird and the relationship we all have with it is super dysfunctional, creators and viewers alike. We made a very strange future and now we have to deal with it.

[-] untilyouarrived@lemm.ee 39 points 9 months ago

I pay for YouTube Premium. I get a lot of value from it, and streaming video isn’t cheap. I don’t think it’s reasonable for anyone to think they should provide it for free.

[-] MudMan@fedia.io 34 points 9 months ago

Yeeeah, but my issue with that is they generated the expectation that it'd be free by using their investment money to muscle out smaller competitors. There was a time where Youtube was the biggest of a set of UGC video sites and some of the others were competitive. Now it's the only real alternative.

So from that perspective they made their bed, now they sleep in it.

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[-] deweydecibel@lemmy.world 17 points 9 months ago* (last edited 9 months ago)

I don't give a shit if it's reasonable anymore.

Google has done enough terrible things over the years, ruined enough services, some of them paid services, continually harmed content creators with their trash algorithm, refused to defend them from bogus copyright strikes, refused to provide meaningful support to anybody but advertisers, all the while hosting hate on their platform, for profit. So I don't give a damn what's fair to them.

They won't get a penny from me ever again. I'll continue to find every way of accessing any content on that platform that I choose, without ads, and without paying them, and it has absolutely nothing to do with ethics or reason. It is entirely, 100%, because fuck Google.

Fuck their ad network, fuck manifest 3, fuck their "integrity" checking, fuck all of this. I'd rather see it all burn to the ground than help them turn the internet into cable tv.

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[-] NuXCOM_90Percent@lemmy.zip 19 points 9 months ago

The problem is that user generated content still takes time. Which means money. Also, people don't want vlogs with a drywall background anymore and the number of creators who can get away with simple prop free skits are double digit, at best. So making the videos also cost money.

People make up this fantaasy land where art should be done with no compensation to be pure. Which ignores that the vast majority of art in human history was either made by the independently wealthy or as a "patron" system where... an independently wealthy person paid an artist to make them look good.

And that even extends to the modern day. People get angry about "nepo babies" but... it takes a lot of time and money to refine your music to a meaningful degree. The garage bands that get discovered playing at a local bar are VERY much the exception and almost everyone universally considers their best albums to be the first couple after they got signed by a label and could drill down and refine it.

Youtube and the like are basically the first time that "the everyperson" could make art for a living. Unfortunately... that means they need to get paid. Ads are of very questionable use. Youtube Premium is almost universally praised by any creator who is willing to talk about it. But we need some way of paying those mid tier creators who are popular enough to do it for a living but not popular enough to get 120 bucks a year from their fans to upload MAYBE one video (looking at you Michael Reeves).

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[-] RandomStickman@kbin.run 14 points 9 months ago

I used to whitelist yt on my ad block because a I know portion of it goes to the creators. Then yt took advantage of me by adding more and more intrusive ads. Now I support creators directly whenever I can.

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[-] TheAlbatross 61 points 9 months ago

Hey Googoo, I ain't gonna watch YouTube if it got ads

[-] NekkoDroid@programming.dev 57 points 9 months ago

(I think that's their goal, either ads or no watch)

[-] NuXCOM_90Percent@lemmy.zip 18 points 9 months ago

Shhh. It is a huge "fuck you" to google to not use their bandwidth or servers for free. Not the actual goal of this.

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[-] Aggravationstation@feddit.uk 51 points 9 months ago

Damn, this could stop Invidious, Piped and Newpipe from being able to block ads.

[-] nekusoul@lemmy.nekusoul.de 72 points 9 months ago

It might take a lot more effort, but I don't think this will be the end. Google is required by law to label ads as such, giving these tools an opportunity to detect and skip them.

[-] GreatDong3000@lemm.ee 20 points 9 months ago

Is there a loophole where they could delay the ad marking like 5 seconds into a longer ad so you'd have to watch at least 5 seconds before an extension can detect it? Is the law specific about it having to be marked as an ad for the entire duration?

[-] dual_sport_dork@lemmy.world 18 points 9 months ago

It will be after the inevitable lawsuit happens about 0.0002 seconds after they fully roll this out.

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[-] ColdWater@lemmy.ca 41 points 9 months ago

How nice of them trying to make ad blocker better

[-] DudeImMacGyver@sh.itjust.works 32 points 9 months ago

That's ok, I don't need to visit YouTube at all!

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[-] Poem_for_your_sprog@lemmy.world 24 points 9 months ago

And I'm testing no longer using YouTube.

Cable was gone years ago, followed by all streaming. Soon all I'll have left are games and hobbies.

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[-] smnwcj@fedia.io 23 points 9 months ago

With the state of AI and computer vision, and legal requirements to disclose ads, i wonder if a ytdl + editing script will he the nicest way to watch at some point

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[-] laurelraven 23 points 9 months ago

I honestly wondered why they haven't done this yet for years

[-] Voroxpete@sh.itjust.works 16 points 9 months ago

It's quite likely that the cost actually outweighs the gains. Adblocking really isn't all that prevalent across Internet users as a whole. I think the stats are something like 10% or lower.

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[-] cley_faye@lemmy.world 13 points 9 months ago

It's costly; either you prepare encodes ahead of time with different ads and serve that appropriately, or you splice ads live for each request, which is also costly in resources. You can't get away with just a few variation; ads are usually targeted. It also come with other issues, like, it is mandatory in a lot of place to clearly identify ads, so there should be an obvious marker somewhere. If it's in the UI, it can be detected and replaced live by a video of kittens for the duration of the ad, so I suppose they also have to handle any signal in the video… (It's speculation, I didn't get any of these yet).

I'm curious to see if this will hold, and how we will run around it in the long run.

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[-] b3an@lemmy.world 20 points 9 months ago* (last edited 9 months ago)

Why should I pay or watch ads to listen to someone tell me I need to • like and subscribe • who’s sponsoring them • a life story

... before getting to the small percentage of possible useful information therein?

I've taken to using Ai to summarize video content just to be able to review if the video even contains an answer or information which is relevant.

I know I'm just one use case, that I don't watch a ton of other content. It's usually how to do something or fix something or configuration of something. I've sat through countless ads and videos which just wasted my time and left me frustrated trying to find information.

Panning for gold through endless kaka.

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Then, I'll use AI to filter it out.

[-] hightrix@lemmy.world 16 points 9 months ago

I’ll just use I and stop using YouTube. I won’t purposefully poison my mind with ads.

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[-] CriticalMiss@lemmy.world 18 points 9 months ago

If it’s built into the video I watch in mpv can’t I just skip?

[-] Buttons@programming.dev 20 points 9 months ago

Yep, can I play it at 2x speed or skip ahead? If not, then it's the ad. At the very least blank the video and mute the sound. I'll enjoy a moment to breath and consider if there's something better I should be doing.

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[-] MajorHavoc@programming.dev 15 points 9 months ago

If only I had a client with support for fast forward... Oh right. I do. Neat.

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[-] 3volver@lemmy.world 15 points 9 months ago

This wouldn't be a problem IF content creators were paid a fair share. I wouldn't actually mind ads nearly as much knowing that the channels I enjoy watching were getting paid reasonably for every ad that I watched. Google has the technology to make it possible.

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[-] ArtVandelay@lemmy.world 14 points 9 months ago

It sounds like this would be easy for tools like SponsorBlock to label and skip segments as ads. However, it would be tough on smaller channels where people might not be labeling them as such.

[-] MudMan@fedia.io 22 points 9 months ago

Nah, it would be very hard. Presumably this only works if they can insert ads on the fly so they can cycle ads based on region and time. Static ads on videos would have been easy to do and easy to bypass.

If you don't know how many ads there are or what they look like or how long they are it becomes very hard to do timeline nonsense to avoid them. It also seems like it'd be expensive to do at the scale Youtube needs it, but maybe they figured it out. That would suck. We'll see, I suppose.

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this post was submitted on 13 Jun 2024
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