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submitted 1 year ago by Amoxtli@thelemmy.club to c/usa@lemmy.ml
  • Automaker is shifting its strategy for EVs as demand wanes
  • Suppliers in South Korea, China grapple with unsold inventory
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[-] DemBoSain@midwest.social 89 points 1 year ago

Just like the '70s, Detroit wants to build enormous energy-dense cars, while automakers from another Asian country come in and sell what the market demands.

Expect US automakers to blame unions when they face another round of bankruptcies and begin demanding government bailouts.

[-] Peppycito@sh.itjust.works 20 points 1 year ago

Expect US automakers to blame unions when they face another round of bankruptcies and begin demanding government bailouts.

Hmmm..... I'll keep this thought in mind. 🍻

[-] ObsidianZed@lemmy.dbzer0.com 63 points 1 year ago

Ford announced new EV truck starting at $39,000

Now the cheapest model starts at ~$63,000

Whatever they're doing, it's wrong.

[-] delirious_owl@discuss.online 2 points 1 year ago

Is it possible that they pay fair wages?

[-] ObsidianZed@lemmy.dbzer0.com 9 points 1 year ago

I have little knowledge on the subject but considering the unions and the strikes, I'ma say unlikely.

[-] delirious_owl@discuss.online 2 points 1 year ago

The UAW just won historic wage increases. The strike was successful.

[-] ObsidianZed@lemmy.dbzer0.com 2 points 1 year ago

I think the problem is that the strike was even necessary.

[-] halcyoncmdr@lemmy.world 20 points 1 year ago

Ford losing $100,000 per car while Tesla reportedly is at like a 30% margin per vehicle.

Something tells me Ford isn't actually trying.

[-] thr0w4w4y2@sh.itjust.works 16 points 1 year ago

give them a break - it’s taking all their time, money and energy to lobby for cheap, high quality, long range, compact vehicles made in Asia to be banned from the US or tariffed into oblivion.

[-] Dkarma@lemmy.world 8 points 1 year ago

Large corps like this barely "work" as in function not labor. There's like 25 people holding these companies together and not a single fucking one is upper management...

[-] invertedspear@lemm.ee 4 points 1 year ago

I mean, let’s be real, Ford isn’t losing 100k/ev, their EV division has lost $100k/EV sold so far. It takes a lot of initial capital to get factory lines off the ground. Plus all the R&D that goes into turning and electric Edge into a “Mustang” and making an EV truck that fits the F150 mold.

They are chasing the dragon of early adopters that were willing to drop $100k on a platinum trim truck. There aren’t anymore left. What the market needs is an electric maverick, and a return of the electric Focus. Both could be done for less than $30k and they would sell like crazy. But Ford is stuck thinking EV = premium, when there aren’t many people left with premium budgets, at least until the economy improves for the masses again.

[-] Sam_Bass@lemmy.ml 14 points 1 year ago

If you charge 100k for damn car you oughta lose it

[-] Snapz@lemmy.world 10 points 1 year ago

Demand doesn't wane... The demand is just for an affordable entry level EV.

[-] hackerwacker@lemmy.ml 3 points 1 year ago

That's a really ugly looking vehicle.

[-] Cataphract@lemmy.ml 2 points 1 year ago

Link title is misleading, still not sure if I'm a robot.

[-] The_Che_Banana@beehaw.org 2 points 1 year ago

Let me see... please check one

[] I am a robot

[] I am a meat popsicle

this post was submitted on 11 May 2024
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