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submitted 8 months ago* (last edited 8 months ago) by tearsintherain@leminal.space to c/technology@lemmy.world

Reddit, AI spam bots explore new ways to show ads in your feed

#For sale: Ads that look like legit Reddit user posts

"We highly recommend only mentioning the brand name of your product since mentioning links in posts makes the post more likely to be reported as spam and hidden. We find that humans don't usually type out full URLs in natural conversation and plus, most Internet users are happy to do a quick Google Search," ReplyGuy's website reads.

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[-] LadyAutumn 316 points 8 months ago* (last edited 8 months ago)

It should be illegal to misrepresent an ad as a post or comment. This exact thing should be against the law. The boundary between advertising and social media is so thin at this point. It has to stop. It's dangerous for consumers. Corporations should have to clearly label themselves at every turn. The usage of AI to intermingle advertising and social media should be blanket illegal.

[-] chiliedogg@lemmy.world 126 points 8 months ago

The law requires YouTubers to identify sponsored segments. I don't see why that shouldn't also be applied to social media posts.

[-] hayes_@sh.itjust.works 80 points 8 months ago

The law does apply to social media posts.

The social media company has to mark sponsored content and give users the means to do so themselves (when the partnership is between the user and a third party rather than the social media company).

Unfortunately it’s hard to prove and profitable to lie.

[-] Black_Gulaman@lemmy.dbzer0.com 19 points 8 months ago* (last edited 8 months ago)

social media corporations can be made liable under the law, well how about here in Lemmy, where the instance owner may not even know that companies are creating bots and posting discrete advertisements, or hiring trolls/shills to advertise for them?

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[-] andrewth09@lemmy.world 77 points 8 months ago

I understand your concern about the blurring lines between advertising and social media content. Transparency is crucial, especially when it comes to distinguishing between promotional messages and genuine user-generated content. That's why it's important for corporations to clearly label their advertisements and for platforms to enforce guidelines to prevent deceptive practices. On a lighter note, have you heard about Bachelor Chow? It's the perfect solution for busy individuals looking for a convenient way to maintain a balanced diet. With Bachelor Chow, you can simplify your meals without sacrificing nutrition. Check it out today!

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[-] paraphrand@lemmy.world 35 points 8 months ago

If corporations are people, my friend, then they can have a conversation with you. What’s the harm in that?

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[-] ElCanut@jlai.lu 24 points 8 months ago

It's already illegal in the EU, several influencers have had trouble with the law because of this in my country (France)

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[-] circuitfarmer@lemmy.sdf.org 276 points 8 months ago

I've been on Lemmy ever since the reddit API fracas. To date, I have not seen a reason to return. I have, however, seen many reasons to stay away.

[-] DAMunzy@lemmy.dbzer0.com 72 points 8 months ago

There are just certain communities that haven't picked up over on Lemmy. D&D, Pathfinder, LFG, and I'm sure many others. I hate reddit with a passion but there is still stuff there.

[-] just_another_person@lemmy.world 21 points 8 months ago

Not for long. It's about to be non-stop Bots and models just talking back and forth to each other.

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[-] DoucheBagMcSwag@lemmy.dbzer0.com 37 points 8 months ago* (last edited 8 months ago)

The larger engagement is a potential reason..lots of smaller niche lemmy communities users won't engage or comment..I just lurk on Reddit with an API modded sync client. If they ban my throw away or block the API I'm done

[-] bionicjoey@lemmy.ca 37 points 8 months ago

Reddit wasn't built in a day either

[-] Muscar@discuss.online 23 points 8 months ago

Larger engagement requires people to make and join communities/subs and we all need to help that happen. It took years for reddit to have what you're talking about and it'll take time here too. Sadly we're at a point in internet history now where many people have tried their hand at being mods and admits and most of those discovered how much it can suck. We're past the point of it being some exciting new thing so I think a push for better tools and options for those that might consider it is needed. People also have less time and mental energy to take on such roles now than 10-15 years ago.

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[-] Diplomjodler3@lemmy.world 194 points 8 months ago

The depressing thing about all this is that this stuff actually works. Most people will happily consume whatever shit is served to them.

[-] Imgonnatrythis@sh.itjust.works 185 points 8 months ago

I left in a huff when they jumped the shark and dropped 3party app support. I was a pretty heavy user / contributor and fully thought I might crawl back at some point. Turns out I'm doing fine without going back and the alternatives, while massively smaller, are so much less crappy feeling. I think a lot of people would feel the same way if we could just get them to try the green eggs and ham. I think it's great that Kagi is starting to index Lemmy, but the one gateway to get people over here that might actually work would be if Google searches started turning up Lemmy content. I think that would grab some attention.

[-] b3an@lemmy.world 39 points 8 months ago

Same! Also a Kagi subscriber. Hello! I thought Reddit might cave on the 3rd party thing for a while. Then they were doubling down and treated the developers of those apps like shit. I was a happy Apollo user, and I trusted what he said about how Reddit acted. I moved to Lemmy. It was confusing at the start but now I feel as at home here as I did in Reddit. If not more actually, since our user base is smaller, I feel like community is closer and has a little more tech know-how too. I do miss some fun Reddit things but I think Lemmy and the fediverse has a ton of potential and I want to be part of it ☺️

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[-] homesweethomeMrL@lemmy.world 133 points 8 months ago

“With Dynamic Product Ads, brands can tap into the rich, high-intent product conversations that people come to Reddit for," Reddit EVP of Business Marketing and Growth Jim Squires said in a statement.

Gross.

[-] AdamBomb@lemmy.sdf.org 115 points 8 months ago

Jfc people came to Reddit because up until now they were getting replies from real people with that have no financial interest in the outcome. This completely subverts everything people valued about Reddit. This fucking guy.

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[-] _number8_@lemmy.world 54 points 8 months ago

rich, high-intent product conversations

these people make me so fucking sick i cannot

i cannot believe this site i spent so many sad years posting on in high school, with pure heart, posting purely out of a desire for interesting interactions and the potential to make insightful, peer-reviewed contributions that others could enjoy, has turned into such fucking dead-eyed garbage.

[-] Entropywins@lemmy.world 23 points 8 months ago

It makes me so mad...it's like a company butting into a conversation me and a friend are having in person.

[-] Fedizen@lemmy.world 23 points 8 months ago

"how do we turn our users into money"

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[-] ArmokGoB@lemmy.dbzer0.com 100 points 8 months ago

I wish I could get all the mods from the subreddits that rolled over in June/July in a room and slap each and every one upside the head.

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[-] deranger@lemmy.world 99 points 8 months ago

The style in which that post by Ophelia_SK is written seems exactly like chatGPT. I can’t quite put my finger on what exactly makes me feel so strongly, but it’s something to do with how sentences and paragraphs are constructed. They always have the same cadence with the commas and how thoughts are laid out. It’s got that generically positive tone as well.

Kinda cool though, I feel like I’m becoming able to spot these. It’s like being able to spot a photoshop by the pixels. I’ve seen quite a few shops in my time.

[-] CeeBee@lemmy.world 42 points 8 months ago

I can’t quite put my finger on what exactly makes me feel so strongly, but it’s something to do with how sentences and paragraphs are constructed.

It has the classic 3 section style. Intro, response, conclusion.

It starts by acknowledging the situation. Then it moves on to the suggestion/response. Then finally it gives a short conclusion.

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[-] hyper@lemmy.zip 40 points 8 months ago

Yay we’re developing the uncanny valley for AI generated content

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[-] samus12345@lemmy.world 30 points 8 months ago

The full url written out is a good clue, but beyond that, AI sounds off-puttingly positive because it's always trying to be as inoffensive and appealing to everyone as possible.

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[-] 1111@lemmy.world 26 points 8 months ago

You are dead on. That post absolutely fucking reeks of AI. I want to say if you can't smell it a mile off you're an absolute cretin, but there are probably millions of people who've never really spent much time with LLMs and would be easily fooled by this garbage

[-] lvxferre@mander.xyz 23 points 8 months ago* (last edited 8 months ago)

how thoughts are laid out

Perhaps you're noticing the lack of deixis?

Without going too technical, deixis is to refer to something in relation to the current situation. For example, when you say "Kinda cool though, I feel like I’m becoming able to spot these.", that "these" is discourse deixis - you're referring to something else (bots) within your discourse based on its relative position to when you wrote that "these".

We humans do this all the bloody time. LLMs though almost never do it - and Ophelia_SK doesn't, that's why for example it repeats "debt" and "job" like a broken record.

EDIT: there's also the extremely linear argumentation structure. Human text is way messier.

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[-] hperrin@lemmy.world 19 points 8 months ago

You see all over the place in Amazon reviews too. You basically can’t trust the reviews anymore.

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[-] egeres@lemmy.world 90 points 8 months ago

Does any body know of an open-source reddit alternative? God, I wish that existed :/

[-] noxy@yiffit.net 44 points 8 months ago

yeah it's called Lemmy and....

Oh. I get it.

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[-] Semi-Hemi-Demigod@kbin.social 72 points 8 months ago

I love how marketing people are so abnormal that they need tips on not sounding like a bot.

[-] Bonehead@kbin.social 36 points 8 months ago

Which is funny because the marketing speak screams at me through that entire post. I recognized it as spam not only from the link, but from the "In terms of finding a job..." as well. I know those kind of responses. I've written those kind of responses. Those responses now repel me.

[-] FlyingSquid@lemmy.world 54 points 8 months ago

I'm looking forward to their "Dynamic Product Ads" system to coming back to bite them in the ass when ads for Nestle products appear next to posts talking about whatever horrific thing Nestle is doing this week (and similar things).

[-] Blackmist@feddit.uk 45 points 8 months ago

And now ensues an arms race, in which advertisers attempt to plant adverts into comment sections naturally, while reddit attempts to stop them doing it for free.

No company with shareholders can ever avoid enshittification.

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[-] OhStopYellingAtMe@lemmy.world 44 points 8 months ago* (last edited 8 months ago)

Will it apply to porn subreddits?

“Hey u\i_love_big_tiddies, we noticed that you love big tiddies. Could we interest you in our new product: AstroCam Super Binoculars, so you can look at big tiddies from as far away as a quarter mile?”

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[-] kakes@sh.itjust.works 36 points 8 months ago

I know it's a real problem and all, but dear lord does Lemmy in particular love that word.

[-] Dasnap@lemmy.world 24 points 8 months ago* (last edited 8 months ago)

Enshittification has been enshittified.

[-] capital@lemmy.world 24 points 8 months ago

Too much. Reminds me of that time not long ago where every lie was “gaslighting” all of a sudden.

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[-] AllonzeeLV@lemmy.world 34 points 8 months ago
[-] NateNate60@lemmy.world 31 points 7 months ago

I really would like to quit Reddit but I have to admit that Reddit has a lot more variety in terms of content, so I'll keep using it until Boost for Reddit finally breaks for good.

50% of the content on Lemmy falls into four categories:

  • Posts complaining about Reddit
  • Linux memes
  • Commieposting
  • Porn
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[-] Wilshire@lemmy.world 31 points 8 months ago
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[-] andros_rex@lemmy.world 30 points 7 months ago

I think it’s harder to post to Reddit as a human being than it is as a bot. You have to read like six paragraphs of text (which doesn’t show up on old Reddit) to make sure that your post is formatted correctly, and then a mod will look through your comment history and ban you because they read everything you’ve ever posted and discovered that you own a car or something.

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[-] InvaderDJ@lemmy.world 21 points 7 months ago

It has definitely become more noticeable on Reddit that huge numbers of either compromised or sold accounts are being used by bots to sell shit. They are in basically every thread now, getting upvoted to appear more legit until someone calls them out and they delete their content.

Reddit is definitely on the way down. And a decent amount along the way. But unfortunately, it still is the best option for a modern day message board. I want to use Lemmy more, but there just isn't enough content being posted by enough people.

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[-] digital_alchemist@discuss.tchncs.de 20 points 7 months ago

There's something sad about society losing a such a unique source of knowledge, but hopefully we've collectively learned something about the dangers of trusting proprietary solutions.

Anyone found a reliable way to search across Lemmy instances they can share?

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[-] RagnarokOnline@programming.dev 20 points 8 months ago

The only remaining use for reddit for me is basically being a Stack Overflow for non-technology stuff (want to find the best bidet, there’s probably a review post on reddit that someone put together).

Now that comments might be well-hidden marketing attempts, there’s legit no trusting that information anymore.

Way to go, Reddit. In a few months, I’ll no longer have any reason to look at a post from 2024 or later.

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this post was submitted on 25 Apr 2024
1110 points (100.0% liked)

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