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submitted 2 years ago* (last edited 2 years ago) by sgibson5150@slrpnk.net to c/firefox@lemmy.ml

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This is the second such email I have received recently. Seems legit but I don't recognize the domain in the link to sign, and it seems like the people who make Firefox would know that the people who use Firefox would be hesitant to click. IDGI. Anyone else getting these?

Edit 2024-04-10: Got a new email today and it appears all the links now go to links dot mozilla dot org. I won't flatter myself that this post had anything to do with that, but maybe the same thought occurred to someone at Mozilla. Nice. ✌️

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[-] dosboy0xff@infosec.pub 52 points 2 years ago

Here's the direct link: https://foundation.mozilla.org/en/campaigns/whatsapp-must-act-to-protect-elections/

[-] sgibson5150@slrpnk.net 38 points 2 years ago

Huh. Thank you. Wish they'd put that link in the email instead of the one to cmail19 dot com.

[-] slazer2au@lemmy.world 28 points 2 years ago

Their marketing email provider rewrites the links to know who clicks on the links. Makes giving feedback to Mozilla more accurate so they can give open vs link click ratios.

[-] sgibson5150@slrpnk.net 25 points 2 years ago

I get the purpose and utility to Mozilla but I feel like the average FF user is more likely to ignore that link and hence the email.

[-] PeachMan@lemmy.world 9 points 2 years ago

Right, I understand that there are decisions that marketing teams make to make their email campaigns more seamless. But there are also ways to do this campaign while maintaining some transparency and making it clear that Mozilla is, in fact, the sender. I would expect that from Mozilla, but unfortunately they didn't do that here.

[-] vk6flab@lemmy.radio 2 points 2 years ago

That domain appears to be associated with createsend who do bulk email.

I'm guessing that it's used to track who is clicking on a link.

I agree, seems a bit off for Mozilla to use such a process, but getting emails from the sender to each recipient is no longer trivial if you're doing it in bulk.

[-] sgibson5150@slrpnk.net 1 points 2 years ago

That's a great point. I helped set my employer up for a campaign once. Can't have too many hyperlinks, can't use certain words like "free", and IIRC can't use a domain in links that doesn't match originating domain. Too many points against and the destination server chucks it in the bin.

[-] jaxil6@futurology.today 9 points 2 years ago

Noone cares just focus on the browser

[-] Bitrot@lemmy.sdf.org 25 points 2 years ago

The Foundation cannot legally focus on the browser since they made a for-profit subsidiary for that purpose.

[-] delirious_owl@discuss.online 7 points 2 years ago

Steve? Is that you?

[-] sgibson5150@slrpnk.net 1 points 2 years ago

Depends on who's asking. Does he owe you money?

[-] delirious_owl@discuss.online 2 points 2 years ago

Nope, but he runs a great podcast

[-] sgibson5150@slrpnk.net 2 points 2 years ago

Oh yeah, sorry. I am not the GRC/Shields Up guy, unless you owe him money. 😆

[-] delirious_owl@discuss.online 2 points 2 years ago

I just owe him my gratitude and have some questions for him.

[-] wahming@monyet.cc 1 points 2 years ago

I get the feeling this is not the kind of question that particular Steve Gibson would be asking 😛

[-] sgibson5150@slrpnk.net 1 points 2 years ago* (last edited 2 years ago)

Unless he has a method of verifying the authenticity of unencrypted emails such as this one that literally no one else has, I don't see why he wouldn't be asking the same question. Also, I'm better looking.

Edit: For clarity

[-] PowerCrazy@lemmy.ml 4 points 2 years ago

Why is a communication platform responsible for the content on it?

[-] LWD@lemm.ee 31 points 2 years ago* (last edited 5 months ago)

deleted by creator

[-] ChicoSuave@lemmy.world 16 points 2 years ago

They aren't. You misunderstand the point. Private interests are using media to skew the behavior of the people ingesting that media. Another business is asking a third party to act on behalf of the affected demographic because of the infectious and addictive nature of the media. It is hard to compel people to quit something that makes them want more of it. So this is a call to action to stop being abusive towards people.

this post was submitted on 02 Apr 2024

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