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"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
(blog.privacyguides.org)
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this post was submitted on 14 Jul 2024
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i think the goal is to come up with a 'better' solution than what google has already rolled-out to the majority of web users.. but with firefox's too-low adoption rate, it won't do anything significant.
The thing is, what Google has rolled out is really fucking good already. Sites only get to know general "topics", and only ones you've used recently. It's controlled by your own browser so you can easily opt out entirely or block certain topics you don't want from being associated with you. They also specifically decided not to add topics for sensitive topics from even being available in the Topics API.
It's really fucking good for privacy, unless you're an extremist who believes there shouldn't be anything even vaguely resembling relevant advertising. Which is the exact same group of people criticising Firefox here. And also the exact same group of people inadvertently extending the life of 3rd party cookies that Google is trying so desperately to kill off. But they can't kill it off because the privacy extremists have meant take-up of Topics isn't high enough.
the thing is, i don't trust google. they're an ad company. now that they have the marketshare, they've been leveraging it, hard. they're changing the game for their own selfish, profit-driven purposes--not for users or users privacy and security, not for the health of the web, or anything else they may try to claim. it's all about them making as much money as they can off you, your eyeballs, and your data.
You don't have to "trust" them. You can just read the spec. See what it actually does for yourself.
I have no doubt that Google did not create this out of the good of their heart. They know 3rd party cookies are a dying tech and they need a replacement. But FLoC, their earlier attempt at a replacement, received a lot of very justified pushback for being a privacy nightmare. And they abandoned it, realising their error. In creating Topics, they've done a really good job of coming up with something that can support advertiser-funded business models while still respecting people's privacy by design.