Yeah, I think it’s a pretty strong argument that plant-based and lab-grown meat companies are making a mistake trying to beat the cheapest, lowest grade meat products such as chicken nuggets. You’ve got a hell of an uphill battle to engineer these things to be both cheaper and tastier than the meat ones.

The issue is that wealthy people (those most likely to be vegan) don’t buy these crappy products in the first place.

If instead they tried to beat high end products such as steaks or rare fish they’d have a much bigger margin for profit, after taking into account all the expensive R&D.