i think this is a really clean explanation of why (-3) * (-3) should equal 9. i wanted to point out that with a little more work, it's possible to see why (-3) * (-3) must equal 9. and this is basically a consequence of the distributive law:

0  = 0 * (-3)
   = (3 + -3) * (-3)
   = 3 * (-3) + (-3) * (-3)
   = -9 + (-3) * (-3).

the first equality uses 0 * anything = 0. the second equality uses (3 + -3) = 0. the third equality uses the distribute law, and the fourth equality uses 3 * (-3) = -9, which was shown in the previous comment.

so, by adding 9 to both sides, we get:

9 = 9 - 9 + (-3) * (-3).

in other words, 9 = (-3) * (-3). this basically says that if we want the distribute law to be true, then we need to have (-3) * (-3) = 9.

it's also worth mentioning that this is a specific instance of a proof that shows (-a) * (-b) = a * b is true for arbitrary rings. (a ring is basically a fancy name for a structure with addition and distribute multiplication.) so, any time you want to have any kind of multiplication that satisfies the distribute law, you need (-a) * (-b) = a * b.

in particular, (-A) * (-B) = A * B is also true when A and B are matrices. and you can prove this using the same argument that was used above.