Banks, businesses and companies have been doing it for years .... Ten cents here, fifty cents there, a dollar a month, 75 cents something else .... Especially grocery stores, they just nickel and dime pricing all the time .... and you ever notice the errors that happen at grocers? 9/10 it's a mistake in their favor and when you correct it, you're made to look cheap for wasting time on ten cents or fifty cents.

But add up all those transactions across hundreds, thousands or millions of customer transactions and it quickly becomes a multi million dollar windfall and everyone is completely unaware of it because we don't care about losing five cents.