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AI voice over in early trailers
(lemmy.world)
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this post was submitted on 25 Mar 2024
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Trailer editor here. So AI voiceover is currently being used in the trailers industry, but it is never left in the final product. It's always temporary. Trailers go through lots of iterations between the agencies that cut them, the studios that order them, and sometimes the creatives who produce the films or series. In all the revisions, it's very common for copy (graphical text), VO, and dialogue to change constantly, which means we need to put in placeholders to quickly turnaround the next edit. Before AI, we would simply have someone in the office who has a nice deep voice to record temporary VO. Once the cut is "locked" by the client, professional VO reading is ordered and recorded to replace anything temporary. AI VO just saves a little bit of time, but it is not putting anyone out of a job in this field (yet). Speaking just from my experience, I don't see that changing any time soon. We do lots of business with the same freelance VO artists all the time and I don't see any interest on our side replacing them with a robot voice.
Thanks for your insight. That is interesting.