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this post was submitted on 10 Mar 2024
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I did nearly all of my shopping at Aldi when I was unemployed. Now I have a job and Aldi is still great, no reason to spend more at other grocery stores. I genuinely like a lot of their store brand stuff too
Most of their store brands come from the exact same farms and factory lines as the expensive brand name stuff. Corporations want you to believe there's a difference but the marketing budget (and bonuses) is what you're paying extra for — wasn't the case in the 90's, but thanks to decades of corporate cost cutting, consolidation, and homogenization, that IS the case in the 2020's.
The rule of thumb is the more complex the recipe the greater the deviation. Crushed tomatoes? Possibly zero difference. Sugar cookie? Probably 5% difference (that most won't even notice). Elaborate cookie? As larger difference as between any other brand.