36
Reason for the popularity of "Magic" coffee in Buenos Aires? (self.coffee)
submitted 8 months ago by ada to c/coffee@lemmy.world
4 comments fedilink hide all child comments

For those who aren't familiar with it, Magic is style of coffee that was born in Melbourne Australia somewhere in the last 10 years. It's a double ristretto with equal part latte frothed milk, served in a 5oz cup.

It's quite niche, and not found on most menus even in Australia, though some of the more "snobby" cafes that want to be seen to take coffee seriously will list it. Even more will know what it is when you order it, even if it's not on the menu.

Yet somehow, it seems like every second cafe in Buenos Aires, Argentina has magic on the menu. It's arguably more popular there than in Australia.

And I am so curious how this came about! Does anyone have the coffee history behind this that they can share?

you are viewing a single comment's thread
view the rest of the comments
[-] will_a113@lemmy.ml 10 points 8 months ago

It sounds like a cortado, though that is usually an equal volume of steamed milk, not frothed. Those have been popular in Spain for a long time, though that doesn’t really answer your question about Buenos Aires.

[-] ada 4 points 8 months ago

They're similar in that they both aim for equal ratios of milk to coffee, but the Magic is explicitly a double ristretto rather than a single espresso.

Though the similarity (cortado is popular in Buenos Aires too) could explain why the magic is popular. Though it still leaves me curious about how it came to be so prevalent.

this post was submitted on 04 Mar 2024
36 points (100.0% liked)

Coffee

8376 readers
1 users here now

☕ - The hot beverage that powers the world!

Coffee gadgets - It's always great to learn about new gadgets. Please share your favorite hardware or full setups. It might inspire newcomers to experiment!

Local businesses - Please promote your local businesses. If you are not the owner of the business you are promoting, kindly ask the owner if it's okay. It would be great if the business has a physical store to include an exterior or interior shot.

founded 1 year ago
MODERATORS
martijn@lemmy.world
dannoffs@lemmy.sdf.org
Xariphon@kbin.social