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Canonical's Steam Snap is Causing Headaches for Valve
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Linux is a family of open source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991 by Linus Torvalds. Linux is typically packaged in a Linux distribution (or distro for short).
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I distribute an app I made for Linux, macOS and Windows. The Linux version I only have available as a .deb. Released recently and has about 200 users so far, but definitely exists. No Arch user contacted me yet.
They may not have to. For example, Plex on nixos just unpacks the deb and installs the files the "nix" way.
https://github.com/NixOS/nixpkgs/blob/e18f8d69fb90bc71c33dc0851e6482284fe2e71e/pkgs/servers/plex/raw.nix
When folks start wanting it, someone will package it for the AUR, or if it becomes even somewhat mainstream it will end up in the main repos eventually.
Possibly, though I wonder how updates would work then. Currently I have a Debian repository that contains a single package, and installing the .deb from my website also installs the repository so you get updates as with any other package.
If someone repackages it on AUR, I guess they will also need to update it every time I update the .deb, so it's always behind? Of course it would be better if I provided a first party package for AUR, but I can spend time on that when there is actual interest. Most of my users are on Windows anyway.
Usually what you describe is what they do. Someone "owns" the AUR package (and it's not quite literally any random user IIRC - you have to be accepted as an AUR maintainer I think) and they then take on the responsibility to repackage it whenever the author (you) releases a new version. There is also a mechanism for users to flag the AUR package as out of date in case that maintainer misses a release, and if they abandon it (or even if folks just don't like how they package it) someone else can package it, assuming someone else wants to.
Sometimes the AUR maintainer is the dev themselves. I can't think of a good example currently, but I know I've seen it before.
I don't know the process for how things end up in the official repos, but I would guess it's similar to however any other distros identify software they want to officially package.