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The Price is Wrong, Bob: Only a third of PC gamers pay full price
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Rules:
Except for very rare occasions (Remmant 2 comes to mind) I very rarely pay more than €20 for a game. I think that is a fair price, both for indies, which will sell less copies but are also smaller teams and for AAA, which are larger teams but also sell much more copies. Anything beyond €20 is a premium if you are not willing to wait.
For most games that's far below the value IMO
I think $1 per hour of gameplay is ideal (if the gameplay is good, of course) and I get way more than 20 hours of most games I buy
Also for me it was remnant 2 and elden rings recently. Both of them like a month after release, just to make sure they were good games and fairly free of bugs.
Oh I also buy physical copies of all the Marios and zeldas for the switch, I like them and those rarely drop price.
That's important too, wait for reviews just in case it is a flop or it full of bugs.