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this post was submitted on 26 Nov 2023
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Since last year? USD inflation has been 5.1%, so assuming the 7.5% spending increase to $9.8b doesn't account for inflation, the flat number for 2022 was $9.1b, and adding on an inflation adjustment would mean 2022 spending in 2023 dollars was $9.6b, meaning a 2.1% comparative increase in 2023 dollars. But they don't link to the study, so I can't say whether they already accounted for inflation or not.
Ultimately the record $9.8b number may or may not account for inflation, but either way, if it doesn't, I'm sure that it's near the peak.
Bigger percentage, more clicks. I'm going to wager they did not use an inflation-adjusted number.
the inflation percentage is for the whole economy but seems low for consumer items like tech and clothing which i’d think is what drives black friday, most of those items are up 100% to 200% which would really make a loss yoy with someone clever trying to promote optimism.
What shirts and tech are you buying that’s up 100-200% from a year ago?
underarmour and adidas shorts and gym clothes for starters, $20 to $30 per unit this year, i bought some for $5 two years ago
I just went on their website and found a pair for $9. I bought some recently for $35, but they’re the nicer version.
My suits and dress attire hasn’t really seen a cost increase. My grocery bill for sure has (probably ~10%) otherwise everything else has been pretty stable.
sooo…you’re saying I’m right