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Ubisoft blames ‘technical error’ for showing pop-up ads in Assassin’s Creed
(www.theverge.com)
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Obviously coding this up isn't accidental, so I guess they mean that activating the feature was accidental (not very reassuring) but also it's kind of hard to believe that even that was accidental. Any very basic QA would have prevented that. It was probably deliberately testing the waters.