As an occasional sys admin, they've had stuff like this for enterprise forever, it's just self hosted. This is about as surprising as the sun coming up, they've been moving lots of their enterprise tech to consumer subscriptions.

Why would I read the article? I don't want to know the details. I want to be outraged.

I did, but it sounds like what the headlines implied to me

Microsoft has been increasingly moving Windows to the cloud on the commercial side with Windows 365, but the software giant also wants to do the same for consumers.

The idea of moving Windows fully to the cloud for consumers is also presented alongside Microsoft’s need to invest in custom silicon partnerships.

Yeah, it is fair to say it's just an alternative option to a non cloud based OS, but some people are extrapolating based on Microsoft moves the past few years with the subscription model they've pushed for Office and OS coming with office versions that require you to sign in to an account to use.

And versions of Windows that don't come with pre-installed ad apps like Facebook or Candy Crush aren't commercially available.