It would actually be pretty interesting if we could put them in control of that but in an automated standard way.

Just like there's the snippets, there could be a thing built into the article that details the cost of doing more than showing the snippets with all the needed details.

Then the bots could parse through the content and big tech could throw their AI at it to decide their own cost benefit analysis and either they show the free content and the site takes its chance at a click through or the consuming site pays the fee to show the extra content and potentially save their user the click for whatever reason.

The news sites could even alter the costs in real time depending on how much traffic they think it would drive or be worth as news unfolds.