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Twitter's lost 13% of its daily users and its rebrand has failed
(www.bigtechnology.com)
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I will not call twitter "x" till the day I die
One of my current favorite alternative is, "X, the web app you access at twitter.com", though given the logo that they chose I'm tempted to start referring to them as X11.
Elon must have spent so much on x.com yet it still redirects to the primary URL twitter.com
Probably because if he changed that, then the whole site would break.
And he fired all the people with the experience to make it work again.