It‘s laughable to expect corporations to act against their only purpose. As soon as a company sells shares it takes the route of infinite growth which is impossible. First they grow their user base and once they start to inevitably stagnate, they start milking their costumers, shaving off features and laying off workers in order to grow their income. It is really the only way for them to remain existent when the market is saturated. They cannot stay in business when they make billions a year when these billions aren‘t even more billions than last year. You can‘t attract new investors that way and therefore cannot continue to exist. Enshittyfication only just started. It cannot possibly get better when they can‘t expand their user base, only worse. They know they will self destruct eventually, but that doesn‘t matter as long as shareholders get their piece of the cake and jump ship to sink the next one. Just being a massively profitable company is bad business if you‘re not growing. That‘s the state of capitalism we‘re in.

When the platform dies.

“first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. “

Source

Incorrect.

It will stop when our species exterminates itself out of greed.

Climate change will probably only thin our numbers by the billions as a result of of the owner's greed, but then they want to profit off AI, and CRISPR, and innumerable other potentially profitable means to our self-extinction.

The greed will stop when all the humans are dead almost certainly by our own hands, and humans are actively working to accomplish this.