Twitch changed the rules for how streamers could do sponsored content. Banned any kind of baked in audio or video ads, banner ads, etc. Also didn’t allow any branding (of the streamer or a sponsor) to cover more than 3% of the screen space meaning that streamers couldn’t have a logo with their name or other socials on the stream.

These changes came almost immediately after they announced new advertising tools, so it seems like they’re trying to force streamers to advertise in a way that they get a cut of the advertisement revenue.

Twitch’s new ad rules will hurt streamers, charities, and brands - Twitch’s new rules governing how certain kinds of ads can be displayed has caused confusion, fear, and anger among streamers. Update June 7th, 6:10PM ET: On Wednesday evening, Twitch walked back the new ad rules described in this story. “These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” the company said. Note: the new ad rules still apply in terms and conditions. https://www.theverge.com/2023/6/7/23752437/twitch-new-ad-rules

• Introduced a new rule that restricted streamers from streaming on Twitch and competitor platforms simultaneously, so they have to stream on Twitch exclusively
• Tried to ban external sponsorships for streamers but backpedaled (as seen in this tweet)