The new silicon chips, made by Chicago-based p-Chip, use blockchain technology to authenticate data that can trace the cheese as far back as the producer of the milk used. The chips have been in advanced testing on more than 100,000 Parmigiano wheels for more than a year.

....honestly I don't even know what to say here

the absurdity of it is quite something

the consent problem is another quite something

this is so fucking nuts