The main problem is that they are now working against a lot of vocal MAGATs with actual harms they have to live with from data centers. They can't change the perception of the people who's homes they imminent domained away from them for data center or transmission line extensions.

They are going to change the minds of the people who can't sleep because of noise pollution. They can't just wave a hand and explain away all the people who's electricity and water bills have shot up 400% because of new data centers, or who have to deal with rolling blackouts and keep their electric A/C at 75°F and not flush their toilets but twice a day.

It's pretty funny that they think they can fix this with what amounts to an ad campaign.

I was at someone's house, I forget whom, but I saw an ad their that was a complete PR campaign for data centers in Texas. I was in Michigan. The ad was spewing blatantly false info abt data centers like "Um, actually data centers help Texas grow stronger communities." People should know that the PR campaign has been ongoing for a while now.