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this post was submitted on 10 Aug 2026
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They're probably banking on the fact that devs love making games, and when a bunch get laid off, some of them will inevitably go start some new studio that Microsoft can swoop in and buy again in 5-10 years, wring another game out of, then toss aside like trash again.
It's the EA strategy. Wait for a studio to get public recognition, buy it out and milk it until the devs break for the exits, start a new indie studio, rinse the blood off and repeat. Frankly every "Creative Industry" since they invented the Victrola has operated the same way, and it's only a hair's breadth different from how noble patronage worked (and arguably more exploitative). And every time anyone tried to build a more co-operative style system, they burn it to the ground with market manipulation and regulatory capture.
That seems like a bad business model to me.
It's been working so far
Only 'working' to make a few rich cunts even richer, which is not what I'd call working.
But you know what I mean right?