Abdul El-Sayed's victory in the Democratic US Senate primary in Michigan this week was just the latest example of an insurgent progressive challenger defeating candidates backed by the Democratic establishment.

The establishment, however, is vowing to not go down without a fight.

In an interview with The New York Times published Thursday, Jonathan Cowan, the president of the corporate-funded group Third Way, revealed plans for a $15 million campaign to counter the influence of organizations such as the Democratic Socialists of America (DSA), which he described as a "mortal danger" to the Democratic Party.

"We are preparing for the next war that is coming," said Cowan, who added that "it is deeply troubling to see radical, far-left candidates winning in places that are potentially presidential swing states."

The Times report noted, however, that big moneyed interests, most notably the American Israel Public Affairs Committee (AIPAC), spent tens of millions of dollars attacking El-Sayed, who nonetheless emerged triumphant in the race.

Some critics fired back at Third Way, noting that the group only appeared interested in attacking progressives rather than promoting a positive agenda to improve people's lives.

Maurice Mitchell, the director of the Working Families Party, told the Times that groups such as Third Way are "missing a point of view" and are not seeing the "populist insurgency taking place in this country."

Mitchell was far from alone in criticizing the group's plans.

Jon Favreau, co-host of Pod Save America, remarked in a social media post that Third Way's $15 million investment would be better spent "building a movement and coming up with a vision that actually excites voters."

Favreau's comments were echoed by journalist Nathan Newman.

"Have moderates thought about presenting compelling policies more appealing to voters?" Newman asked. "Instead of going to war against the left, why not attract votes by going to war against insurance companies gouging patients, against employers busting unions, or against polluters?"

Even some critics more in line with Third Way's politics expressed skepticism of its proposed campaign.

Derek Thompson, co-author of Abundance, a book that critiqued progressive governance, argued that Third Way's efforts would only reinforce progressives' narratives about big moneyed interests trying to squash a grassroots rebellion against the status quo.

"People should do what they want with their money but moderate Democrats' deficits relate to candidates, messaging, organizing, and enthusiasm... not money," said Thompson. "Plus, I hope people see the risk in a headline about moderates raising millions of dollars to attack a popular left insurgency that attracts support in part... by representing themselves as a bulwark against moneyed interests."

New York University School of Law professor Chris Sprigman was similarly dismissive of the Third Way campaign, predicting that "centrists [are] likely to be no more effective against their own democratic left than they’ve been against the authoritarian right."

Lindsay Owens, executive director of the Groundwork Collaborative, argued that Third Way and other neoliberal organizations needed to look in the mirror when it comes to placing blame for the current state of US politics.

"The reason we are in this mess is because the biggest risk we face is market fundamentalism," Owens wrote. "That's what broke the country and voters know it. That's why they are turning against Third Way corporate Dem-style candidates. That’s the thing to fix."

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