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this post was submitted on 24 Jul 2026
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I've been seeing these posts, and I even saw some on Bluesky, where everyone is talking about wildberry warehouses being hit. They even showed video of these warehouses on fire.
I have only only one question.
What are "wildberries" in this context?
It's the name of a company, the Russian equivalent of Amazon. Their warehouses are basically the same as Amazon's, gigantic facilities filled with other companies' products. So there's tons of cardboard, fabric, plastic, lithium-ion batteries, a paradise for fires.
Apparently the Russian military's been using them for logistical support so Ukraine declared open season on them. Turns out Russian fire marshals are just as bribeable as everyone else in Russia.
As others have said, it's the Russian version of amazon.
I believe the creator of the name said they wanted to liken the availability of items to purchase to picking from a plethora of wild berries in nature.
It's basically Russian Amazon from what I understand
from some other posts, it sounds like its essentially Russia's equivalent to Amazon