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Software bloat? This elevator needs an 8GB Core i5
(www.theregister.com)
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And that’s basically it!
It is probably the cheapest computer you can buy brand new which you can connect to the Internet to deploy the ads.
Probably not cheapest over all, but cheapest standardized system the advertising company/IT support company they use has. If they can handle even 90% of client needs with this hardware, it means easier and more efficient support on the back end.
If the system isn't standard, that means the company has to eat the labor costs for assembly and possibly some hardware support.
At a certain point, going lower spec means sourcing hardware that's no longer being produced or putting together the components yourself rather than buying a prefabricated system.