I believe a bit of that we're seeing is being self-titled as "dark woke" lol. I'd count myself among them. Where, instead of trying to hold decorum and be super duper respectful, if you see or hear someone doing something immoral, you call that shit out and you do it hard. Modern day "punch a Nazi" and not accrue assault charges essentially.

Not to turn it entirely political, but I see it as the next step based on how politics have evolved. Conservatives would often do and say terrible things themselves, but then they'd tell liberals/centrists "but where's the tolerant left, where's you're decorum, how could you do these terrible things" etc etc and it would work fairly well where establishment dems would shrink back in their holes or they'd "work across the aisle" and produce half measures that barely helped the public, if at all, rather than standing on principle.

Now, I think you're seeing a lot more, especially leftists, essentially say fuck that and push back and go on the offensive to knock them down a peg. And given that most conservative talking points are all bluster, they have no real principle or ideology, it falls flat with a more aggressive stance backed up by facts and principle.

Louis gives off that to me, as many leftists are grounded in principle to do what is right for people and humanity. He's saying, look, Samsung, you're a piece of shit and I know you're a piece of shit to others, and I know that you know others won't be able to push back against you, you're taking advantage of them. So fuck you, I'll stand up for both myself and all the others you've been harming. Let's fucking go.

People are tired. And we know what is right. And we're tired of being gaslit and taken advantage of.

An example of what I'm kind of talking about: https://www.youtube.com/watch?v=9ZzZCo_JKO4