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Microsoft admits Game Pass price hike drove away "millions" of subscribers
(www.techspot.com)
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this post was submitted on 09 Jun 2026
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One of the big issues MS, and many other, companies will have is that it doesn’t work out like the Goldilocks story.
“Okay. That price was too high. Let’s dial it back just a bit, and it’ll be juuust right. ……Why aren’t people coming back?”
People burned by high prices will find alternatives, and can very quickly settle with the transition issues of those alternatives. The same has been found on conveniences like potato chips.
When I had enough, I researched how to get the games "cost-efficient". And to my surprise it was very easy, safe and guess what: affordable. Since then I "saved" around 500$ and only spend my money on some Indie Games... Even if the prices should now fall again and become acceptable, the probability that I will buy my games through the conventional way is low.