It's not always against the wishes of the creators. It's certainly against the wishes of whoever is making money out of it, and fair enough this is sometimes the creator but more often than not we are talking about a middleman, such as a publisher or big entertainment company.

When I see piracy is depriving the creator of revenue directly, it always feels bad to me.

When I see the creatives have been paid already, or have several income streams (and big ones at that too) and the only ones deprived of profit are the middleman companies.... Well...