He just wants to appeal to the collection of people who do like that sort of thing being said.

I remember an incident a bit back where the White House Press Secretary said "your mom" to a journalist's question, followed up by Trump's communications director saying the same thing. Those are not people who are going to let that idly slip, much less at the same time

their full-time job is using speech to politically influence people.

https://www.independent.co.uk/news/world/americas/us-politics/karoline-leavitt-trump-putin-meeting-budapest-b2847669.html

Trump announced Thursday that he will soon meet with Putin in Budapest, Hungary, to discuss an end to the war in Ukraine. The choice has raised questions, because Putin is wanted by the International Criminal Court. However, Hungary appears unlikely to cooperate with the warrant and is in the process of leaving the court, the Associated Press reports.

When HuffPost asked the White House who chose the location for the meeting, White House Press Secretary Karoline Leavitt replied, “Your mom did.” White House Communications Director Steven Cheung also followed up with, “Your mom,” the outlet reports.