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Satya Nadella insists people are using Microsoft’s Copilot AI a lot
(techcrunch.com)
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this post was submitted on 30 Jan 2026
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That'd be my guess.
I have never once went out of my way to use Gemini, for example, but having it appear in every other Google search with some lying bullshit to spread is probably driving up their engagement numbers.
I really should stop using Google. But can't use DDG either because they just use Bing and their own AI service as well, and so does Kagi.
If it helps, you can use https://noai.duckduckgo.com/ to stop the auto-AI inserts.
Yeah but you can do the same with Google as well (just can't be arsed to change the search settings on my work PC), it's the principle of the thing.
Try https://noai.duckduckgo.com/.
Kagi AI is opt-in. As in, you don’t go out of your way to use it, you won’t.
DDG uses its own basket of search indexes, Bing is now under 10% or so of total index usage in the big 26. Also yeah, noai ddg is awesome.
Kagi has AI features, but I've only ever seen them in the settings. They have never once pushed me to use them. Which is good, as that would be pretty much a dealbreaker.