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RedHat's going to have a tough time
(www.oracle.com)
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I understand what you're saying and I don't think you're missing anything. SLES, CIQ, Oracle are trying to come out as winners here but they're cutting off their noses to spite their own faces. I can't understand why any of these companies thought that this was a good message to send to anyone.
Can you imagine being in SLES sales? "Yeah, we attempt to clone our competitor's product and we promise you that we can support it better than they can."
SLES sales: "You really trust IBM not to bend you over? Yes, we accept Visa or Mastercard."