Revenue is just cash in, it goes hand-in-hand with inflation. Shit is getting more expensive, no one is arguing that.

The cause of price increases are coming from higher up the chain; the big multinational corporations that supply into the supermarkets dictate prices. Those increased costs are passed onto the consumer.

But Net Profit % is the metric you need to look at in order to determine whether a company is price gouging or not. After covering supplier costs, logistics and storage costs, staffing costs, utilities and other overheads, as well as paying taxes, if a company is only pocketing 5-6 cents for every dollar in, that’s not them being greedy and pocketing ever increasing wads and wads of cash.

Honestly, I think a supermajority of shoppers wouldn’t even notice a ~5% reduction in the individual prices on a shelf label - not because they’re rich enough to notice care, but because it’s so insignificant when compared to the bigger costs they currently face (rent/mortgage, utilities, motor expenses etc.).

That is why I’m saying that adding another supermarket into the mix here in Australia is not going to have a noticeable impact on customer wallets. It’s just a distraction from the issue of land hoarding and rent-seeking causing the coming generations to be noticeably worse off than the ones that came before.

The sooner we stop following whatever distraction corporate media throws our way, and demand change that actually matters - the sooner we’ll be able to wrestle our futures out of the hands of the 1% of the 1%.