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The Bar for Superhero Films Has Been Raised, Sony Pictures CEO Says: 'You Can't Make a Bad Movie' (www.thewrap.com)
submitted 3 days ago* (last edited 3 days ago) by TheImpressiveX@piefed.social to c/movies@piefed.social
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[-] kryptonianCodeMonkey@lemmy.world 15 points 3 days ago* (last edited 3 days ago)

There was a period of time where anything superhero was almost guaranteed to do well,” Ahuja said on Thursday at the Bank of America conference. “I think [the bar] for superhero movies, it was relatively low. In the mid-2010s pretty much all of them would do incredible business, but now even superhero movies have to have a degree of originality. They have to add something different. They have to have emotional connection. They have to be cultural events that can be marketed that way.”

Fuck me. I knew they never got it, that they were prepared to churn out low effort schlock for a quick buck, but I never thought I would see the day that they openly admitted that that was their mindset and lamenting the days when they could turn major profit off of garbage.

[-] MimicJar@lemmy.world 4 points 3 days ago

I'm not even sure they believe their own words.

In the mid-2010s pretty much all of them would do incredible business

That puts us in "The Amazing Spider-Man" territory. While technically both films were a financial success, they were not well received critically. Sony had a whole plan for a Spider-Man universe following these two films.

If it had been such incredible business, they would have continued with their Spider-Man universe. However even at the time they knew they weren't up to the task, they knew they didn't have the quality to create a profitable Spider-Man universe. So they made a deal with Disney/Marvel.

THEN, for whatever reason, AFTER giving up Spider-Man, they still tried to create that Spider-Man universe, but without Spider-Man.

Unfortunately for all of us... Venom sorta worked. Sony could have their cake and eat it too. Except, as we saw, not really. But we could justify Venom 2, Venom 3, Morbius, Madam Web and Kraven, all by saying, "But Venom worked, it could happen again."

this post was submitted on 04 Sep 2025
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