Well, yeah...they've known this for decades. This is exactly why so many soulless corporations have invested time and money into these programs. They wouldn't have bothered, if there wasn't some kind of return on that investment.

The problem right now, is weighing those benefits against the potential punishments they stand to receive if they don't fall in line with Trump's agenda. So, they're all just taking the path of least resistance and hoping the losses are temporary. They're cowards.