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Sad to see REI join the hype train.
(lemmy.world)
I don’t see any use case for this retailer outside of doing scummy shit.
Someone mentioned recruiting but honestly I'd assume review analysis/highlights. Thats generally what I see retailers do with it
At least amazon seperates it into categories and lets you see some of the reviews in question in case that attribute is especially important to you. I'd much rather that than just being told whether it's a good product- a system with clearly no conflicts of interest that will never be used for harm, obviously.