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Does anyone else just not get the "loss" meme?
(sh.itjust.works)
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In addition to what other users said:
The current iteration of the meme is quite removed from the original (the comic). For a lot of people, it's about hiding a specific pattern inconspicuously, so others detect it and say "is this loss?". Like hiding a triforce in an online canvas, or reminding you of the game (you just lost it BTW).