How does this theory apply to say, gay marriage or healthcare in America?

These are the counterexamples to the ratchet effect that demonstrate the theory is false.

What the ratchet effect fails to encapsulate about neoliberalism is that neoliberals are not blocking progress to the left. Neoliberals are intentionally moving too slowly to the left to make meaningful, systemic change.

Democrats move one step forward, Republicans move three steps back. So even though Democrats are moving us forward they do it so slowly that over multiple administrations we move backwards.

Democrats never bothered to codify Roe v Wade. Republicans aggressively pursued Supreme Court appointments. Democrats refused to remove the filibuster when RBG died. Republicans removed the filibuster to get their Supreme Court picks through the Senate.

Side note, it was Democrats for who removed the filibuster for most Presidential appointments, but not Supreme Court appointments. People tend to learn the wrong lesson for this as well. Republicans are bad faith actors. They are going to try to seize power no matter what Democrats do. The Democrats did not bring this upon themselves. Republicans did it.

This distinction, that the Democrats are moving too slowly not blocking progress, matters because it is a core appeal of neoliberalism. If neoliberals completely blocked progress as the ratchet effect claims, people would more readily reject neoliberalism. Instead neoliberalism allows for incremental progress which at a glance can seem appealing. What people who partially internalize neoliberalism fail to realize is that our problems our systemic. Incremental change is too slow to correct criminal justice, wealth inequality, or stop climate change.

In short we need a new meme. I've been thinking about two dancers moving slowly to a furnace on the right. Something like:

🚪 💃 🕺🔥

Where the dancer on the left keeps moving one step towards the exit while the dancer on the right takes three steps toward the furnace. This meme could probably use some work though or maybe a different approach altogether. I would definitely would like to hear people's thoughts.