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this post was submitted on 05 Mar 2025
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Neither could their capitulation to Trumps bigoted rhetoric.
I got a lot of flak and eye rolls from my liberal friends a few years ago when I, as a queer woman, would criticize their Rainbow Capitalism. But Target is not an ally, they never were. They are simply a corporation that got some easy publicity in liberal spaces by showing the bare minimum decency.
Fair weather allies, aren't.
Just to build on this. No publicly traded company is an ally to any group but its shareholders.
That's why it's our responsibility as consumers to align their shareholder interests to doing the right fucking thing. Boycotts and other consumer action are part of their calculations on what the shareholder interests are, so a large population of informed consumers who vote their conscience with their wallet will provide pressure to do the right thing.
So we must become the shareholders?
This is wild move for a company on its arse anyway.