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this post was submitted on 02 Mar 2025
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Calling Calli a "Virtual influencer" sounds derogatory.
Keep in mind the core audience of Business Insider - I don't think VTubers are a familiar concept to most of them. It's a decent enough way to make them easily understandable, I'd say.
oh, I know the core audience of Business Insider.
"Music creator" would be an apt description of Calli, but they're only interested in new ways to shill shit. If they don't know vtubers, they're probably assuming she's an AI.
But she's not "just" a music creator, she's also a streamer and those with larger audiences are "influencers", whether intentionally or not. Besides, for many people it's just a label used for popular social media creators in general.
I don't disagree author could've used a better language but that would require more familiarity with the topic and based on the article it does seem like all of this is pretty new to her (both VTubbing and JP-style fandom).