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Let's all close our eyes and go back to 2009 so we can feel the thrill of typing our first email on the go.

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[-] some_guy@lemmy.sdf.org 13 points 1 day ago

If you were doing business or wanted to seem cool in 2011, you had a BlackBerry. There was just something effortlessly cool about them in the same way that Walkmans, GameBoys and iPods hold nostalgia today.

No. In 2011, the cool thing to have was an iPhone.

[-] yannic@lemmy.ca 8 points 1 day ago* (last edited 1 day ago)

Yes. According to my experience in my small corner of the world, around 2010, the cool people had iPhones, but when you wanted to do serious business, you still used a BlackBerry. Unfortunately, some easily-influenced executives often would prioritize looking cool and just let their I.T department figure out how they can get their work done, even though Apple had nothing that could compare to the BlackBerry Enterprise Server (BES).

On top of that, most consumers and gullible executives didn't see the hidden benefits of BES, because with Research In Motion's (RIM) push to enter the consumer market, all the marketing material out at the time focused on the comparatively impotent consumer offering, BlackBerry Internet Service (BIS), instead.

Trying to survive in the narrow-margins of the consumer market killed RIM. In 2011, you would get teased for having a BlackBerry if you didn't know how to stand up for yourself and articulate how no other mobile device had the level of magic* making everything work in the back end.

* BES ran on a dozen JAVA services which required arcane magic to work.

[-] fourish@lemmy.world 4 points 1 day ago

Had to be a typo. BB was close to dead and buried by 2011. Maybe they meant 2005?

this post was submitted on 21 Feb 2025
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