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BlackBerry's iconic keyboard patent has expired
(mobilesyrup.com)
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I wasn't around at the time, but I saw a documentary on literally this, and there was an industry person talking about how there was an assumed minimum keyboard size.
Like you alluded to, the multi-push number pads were already around, which is evidence on it's own nobody could think of something better.
For the most part I think it was still the era of everyone wanting phones that were as small as possible, so that might've contributed to the reluctance of other brands to go ahead and do it. The Blackberry 8800 was 32% wider than the average Nokia at the time according to phonesdata.com.