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this post was submitted on 11 Feb 2025
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Fedibridge
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Post screenshots of content on Lemmy to other places in general if you use them. This is the real reason why people post stuff from other sites. Probably around a third to half of posts shared like this are guerilla marketing. It is an advertisement of platform relevance. If you can screenshot stuff here that gains traction on other websites you maximize exposure and make Lemmy de facto relevant as a leading platform worth exploring. It takes time, persistence, and numbers for a person to break out the logic and realize that they should try out that thing they keep seeing. With enough persistence posting screenshots is what drives the big movement. Greentext is a 4chan ad. Xitter ads are everywhere in memes. TikTok ads are in shorts reposted everywhere. Lemmy needs the same to really gain major traction. The Lemmy part is largely irrelevant to the need for original meme quality posts.
Very good point. I want to add that this is why I share posts/comments with Voyager app's "Share as an image" functionality which is fantastic. I also always add the voyager watermark but hide usernames, in hopes of people sharing it.
Example:
The method of indication depends on who you are targeting specifically. If you are looking for higher intelligence individuals, you're likely to be more effective with indirect subtlety. Think like the blue check mark with twitter.
I could explain a ton about this based on my experiences in running a chain of bike shops. I've actively tested the behaviors of customers in social media, going as far as giving away a $1k product on Facebook to prove that no one cares about overt advertising anywhere on social media. It took 3 weeks and over a dozen posts to get someone to show up and ask for the product. There was no ambiguity about the posts or any catches described or implied. I'm not claiming to be an expert here, just qualifying what I know.
The total ad/recruitment options that I am aware of are:
Well, I wouldn't put that much thought into it, every little bit helps to get the word out about fediverse but I believe you know more about this than I.
I'm just making sure people know where the image is from so it possibly places a seed curiosity into their minds.
you might be right, posting a link on Reddit means people have to leave the site and they hate clicking those links, but images are easy
most highly upvoted posts are gonna be images because it's the lowest friction