Making racists openly uncomfortable without changing their minds just makes them use dog-whistles, sneakier tactics, and play martyr; and when the ruling authorities (like the government, powerful corporations, world leaders) fuck up, racists can just take advantage of that. The great irony is that "End Racism" is doing everything but actually ending racism, because actually ending racism would be a threat to a lot of people in power, namely the police who rely on fear of Black people, mega-corporations who scapegoat Jews, countless corporations who rely on prison labor, ICE agents who'd be put out of a job if immigrants were welcomed in, and so on and so forth. Racists, from 2008 to 2024, were not foreign, dangerous wolves who needed to be shoved back into the forest. They were rich, well-respected, and relied on racism for their powerful position in society.