Yeah.

The 30 cm is ubiquitous for officework or drawing, while this is for tiling floors, doing plumbing, measuring walls, roofs, etc. etc.. There are also those retractable coils (usually 2 or 5m), but they tend to break easily and collapse under their own weight, so they're not as useful for some things.

I can find one like this in basically any hardware store with few exceptions (Austria). They're almost exclusively 2m in length (I literally haven't seen a longer or shorter one ever in my life)

Also, a meter stick sounds workable, but borderline impractical.