I did not, in fact, make a social media company. Rochko did.

And hey, I mostly agree with the diagnosis in your link. As always with business pitches, I'm more skeptical of the leap in logic from the diagnosis to the proposal for an alternative.

Also, if a software developer tells me they will have a project done in a year I immediately walk away. Show me a production plan or don't give me a deadline. But hey, that's just me and you're not actually pitching.

For now, if Flipboard gets there with Surf we can revisit and talk about whether they needed 5 million and a year or not. I don't think it's a terrible idea, but also don't think it's going to explode. I'm ready to be proven wrong, though.