"Raisin awareness" more often than not helps that Charity in terms of Marketing, which in turn leads to more funding.

(Finding a human interest subject, linking your company to it and taking it all the the Press as a nice pre-package piece of "today's news" is quite a common PR strategy)

When it comes to modern Charities, generally fixing what they're championing is at best a secondary priority to their own self-preservation as an entity.