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Alcohol use is the third leading preventable cause of cancer in the US – report
(www.theguardian.com)
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this post was submitted on 03 Jan 2025
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This hot take is wild considering moonshine, bourbon, or even Napa and Columbia valley wines and high test craft beers like hazy IPAs, which are everywhere in the states.
I'm not German, but my experience when I have visited is that foreign beer is a relatively minor market in Germany. They make so much beer of their own anyway, and a lot of it is pretty damn good, so why bother importing? Several nearby countries like Belgium and Czechia also have pretty strong traditions, so competition is stiff
Moonshine doesn’t really get exported at scale.
On wine, Germany is right next to France and Italy, Spain is nearby too, and there are some distinctive German styles too, so there's huge competition. Still, if their wine market is like the UK one, then American wines are certainly present and enjoyed by plenty of people, but they don't have a reputation for being notably strong
With all that, the American drinks most commonly seen in Europe are bourbon and light beers. It's not an accurate depiction of the American domestic market, but it is what makes it across the Atlantic.
My favourite bar imported about a dozen US beers last year, simply for the sake of variety. However, the price-performance ratio is a bit exaggerated - US imports are expensive.