I know you're supposed to pronounce it along the lines of "blo-hi", but the Anglicized "blahaj" is so hard to resist!
I do pronounce the "j" as a "y" sound but my "å" is def not correct, it ends up as way too "a" and not "o" enough xD
Your space for all things Blåhaj!
I do pronounce the "j" as a "y" sound but my "å" is def not correct, it ends up as way too "a" and not "o" enough xD